Marketing Blog

This morning, after I washed the news print off of my fingers from the Sunday New York Times, I downloaded some sample chapters on to my Kindle. Several of those books were recommended to me by my dear friends at amazon.com. Others I found on blogs and through Twitter. The world of publishing is not simply changing .. it is colliding with technology and the world of social media. Don’t just take the word of a digital author but people in traditional publishing are taking out their red pens and looking at their current models with a critical eye. If the publishing business is to stay in business I would encourage publishers and editors to take a cue from the lessons that marketers have learned over the past few years. What is important to understand is that these changes come with options for the reader/customer. The “delivery channel” choice may be as important as the content. Do your readers want digital or traditional or an integration of both? This month Debbie Stier @debbiestier - SVP, Associate Publisher, Harper Studio, Kaylie Jones @KaylieJones - best selling novelist (”Lies My Mother Never Told Me.” “A Soldier’s Daughter Never Cries”), Kevin Heisler (@KevinHeisler - literary executor and Ron Hogan @RonHogan - curator, Beatrice.com gave their insights about the future of publishing at the 140 Character Conference. The video is well worth a view. Then there is the other Big Question: How are readers finding books in the new world of tweets, Facebook, blogs?… Continue to read more…

Pop a Cork For The New Diva Marketing Blog. Five years today - May 19, 2004 - that was the head line I wrote for the first post on Diva Marketing. As my story goes .. I launched Diva Marketing as an experiment because my friend Dana VanDen Heuvel told me I couldn’t talk about blogs in workshops I was conducting unless I was active in the space. I pretty much told Dana he was daft. I mean I can talk about any marketing strategy if I understand what it’s about. Dana said blogs were different and in order to establish credibility I had to participate in this thing called a “converstation.” What did I really need with a blog .. I had a website!? However I did want to understand the logistics so I launched Diva Marketing. I quickly realized that the website with the funny name was not like any other marketing strategy I knew. Dana was right to “get it” you had to roll your sleeves up and dive in .. watching from the sidelines wasn’t going to cut it. Thanks to you .. five years later the experiment is still around. Diva Marketing turned into not only a learning playground but a labor of love and one of the first blog brands. Who would have thought? Thanks to you .. for enriching my life. If anyone had told me that some of my dearest friends would live oceans and miles way in India, Europe, Australia, Canada… Continue to read more…

I have expressed my general dislike of poor marketing techniques of local REALTORS® before. (Has the National Association of REALTORS® also registered® the overuse of ALL CAPS®?) But now there’s a one-stop shop to highlight the worst of the worst. The blog realADtors showcases some real estate ads that probably will remind you of some of […]

I have expressed my general dislike of poor marketing techniques of local REALTORS® before. (Has the National Association of REALTORS® also registered® the overuse of ALL CAPS®?)

But now there’s a one-stop shop to highlight the worst of the worst. The blog realADtors showcases some real estate ads that probably will remind you of some of the horrible stuff you see everyday. In fact, you can submit bad ads. It’s like the Cake Wrecks of real estate advertising!

(found via jetpacks)

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It’s Atlanta. It’s not even summer. And it’s hot. Although that’s just the way it is in Hot’lanta come almost summer it seems like a surprise. People nod and say, “Yup sure is hot.” It’s a blog or a tweet or a vlog about your brand. It’s not even dressed up in your company’s pretty packaging. And it’s the raw voice of your customer. Although that’s just the way social media is it seems like a surprise. People nod and say, “How can we control it? Summer is hot. Social media is come as you are. At this point it shouldn’t come as a big surprise to us. That’s just the way it is. Continue to read more…

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