Social Media Group and Livingston Communications .. Doing The Two Step Together
Social Media Group and Livingston Communications joined forces today to create - drum roll please - North America’s largest independent social media marketing and communications firm. Update: Sorry for any confusion Social Media Group purchased Livingston Communications. The company name will remain Social Media Group. Maggie Fox will continue as CEO and Geoff Livingston will assume the position of EVP Americas. While it’s exciting to see the talented founders and dear friends, Maggie Fox (SMG) and Geoff Livingston (LC) creating a new dance for the social marketing industry, what is even more important is the signal that the venture sends. 1. Clients need agencies that understand the space and can help them navigate this new environment. Social media marketing needs a different skill set than traditional marketing. 2. Social media marketing is not a here today gone tomorrow fad. 3. Social media marketing is a credible marketing strategy. Sure it will evolve with the times and changes in technology. Girlfriend, the conversation is not going away .. bet you a dirty martini on that one! Inquiring minds want to know .. Maggie and Geoff kindly agreed to a Diva Mini Interview where they tell us what makes a great social media marketing agency, their view points on social media marketing and their vision for SMG. Toby/Diva Marketing: What makes a great social media marketing and communications firm? Maggie Fox: Honestly? The people. We have an incredibly strong team of passionate social media evangelists with - and this is the important… Continue to read more…
