Social Media Marketing - A Road Less Traveled
Last week Mei-Li Thomas reminded me that social media marketing is a journey that has many twists and turns. Traveling paths that have yet to be explored can be an exciting adventure. What’s around the river’s bend can also be uncertain and at times a bit scary. Is it any wonder that brand managers quiver at the thought of quickly making sense of concepts that are untried and unpredictable? From pay per post to character blogs to how to measure to ROI to blogger relations from micro blogging to vlogs to RSS and social networking .. this industry is spinning as fast as people can imagine how to incorporate the next new idea into a marketing strategy that continues and supports The Conversation. But there’s more .. the benefits that build relationships across miles and cultures. As my friend CK said in her inspiring speech at Blogger Social this spring - The lesson that social media has taught me? Now that we’re all connected and empowered to easily share our views and viewpoints, the world isn’t getting flatter…it’s getting smaller. In a career or in a life less traveled, Mei-Li believes there are people, she calls Connectors, who help you navigate “because we know life isn’t a straight shot.” In her young career social media has helped her find several people. Last week she made my world a little smaller and a little bigger by honoring me as one of her Connectors. As part of her Road Map Series Mei-Li’… Continue to read more…
