Mochila Opens API for News Content
Mochila, a news clearinghouse, has created an API that enables publishers to directly feed articles into their content management system. The RSS feed allows publishers to specify content by keyword, category and source. Mochila consolidates wire stories (AP, Reuters), blogs, and image libraries so that publishers can enrich their sites without having to form individual relationships with the content companies. Previously Mochila offered widgets, but offering an API enables publishers to pick and choose content as they please. It’s a smart play for publishers to add value (like local news in the previous post) with minimal programming work. Most — but hardly all — publishers offer RSS feeds so you could build this capability yourself without having to share the revenue with Mochila, but it’s a lot more work.
