Before There Was Social Media There Were Customer Service Reps
”The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.” - Peter Drucker Girlfriend, bet a dirty martini that you did not know that this is National Customer Service Week. That’s nice you might say .. so what does that have to do with marketing or social media marketing. Perhaps customer service was the beginning of social media. Think about it this way .. before there was social media as we know it today - where people use technology to build relationships with customers online - there were people (still are of course) whose job it was to build relationships with customers with phone calls, in letters* or face-to face. Sidebar: *A letter is a written message from one person to another. Letters, especially a regular exchange between two persons (sometimes called pen pals), represent a kind of humanly communication and mutual friendship. Wikipedia All too frequently customer service does not get the bright, spot light shined on it except when the customer is really, really, really unhappy. Customer service is just one of those things that you take for granted until you need it. That is the secret .. until you need it. Then when you need it .. PoW .. you want help .. NoW. Some savvy companies understand that customer service begins Before you need it. With the onset of the internet and more recently social media customers’ expectations… Continue to read more…
