Motrin: A Case Study In Social Media Marketing
Subtitle: Motrin’s We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media Background Today sipping my morning coffee I clicked into Twitter and was intrigued by a tweet from @chrisbrogan. What I found was a video that was apparently an element of Motrin’s We Feel Your Pain campaign that was targeted to moms. Script: “Wearing your baby seems to be in fashion. I mean, in theory it’s a great idea. There’s the front baby carrier, sling, schwing, wrap, pouch. And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free. Supposedly, it’s a real bonding experience. They say that babies carried close to the body tend to cry less than others. But what about me? Do moms that wear their babies cry more than those who don’t. I sure do! These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?! I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.” Situation Surfing over to #MotrinMoms (a summary of tweets tagged with #MotrinMoms) I was overwhelmed. At that time there were 65 pages, with 15 tweets per page, or 975 posts. I can only imagine what the team at McNeil Consumer Healthcare, a division of Johnson and Johnson, must be feeling. The majority of tweets were from moms who… Continue to read more…
