Blogger Relations Series: A Successful Blogger Relations Strategy
Pulse of the Industry: Blogger Relations Part II Social media a credible industry? Yes? No? I vote yes and not just because I’ve had a sip or two of the koolaid. Recently it was (re) validated with the launch of IBNMA - International Bloggers and New Media Association (disclosure: I am a board member) and consolidation of Social Media Group purchasing Livingston Communications. However, with growth comes challenges and questions. A few of mine were to learn more about how bloggers, agencies and brands perceived a new strategy we are calling - Blogger Relations. I wanted to know: Who was doing it right and who was doing it wrong What did agencies want from bloggers and what did bloggers want from agencies and most of all how could we work together for the benefit of the communities So I asked a few folks for their views. 99 people participated in an online survey. This is an industry .. let’s call it .. pulse check .. NOT a statistically valid survey. However, the insights are note worthy and valuable. For the backstory see Part I Blogger or Journalist. My thank you and to the people who participated, and our community, is to post the findings. Since the posts tend to run long I’ll be posting the analysis over the next couple of weeks. Today we’ll dive into what makes a successful blogger relations strategy. I was also curious to know, generally, if people were involved with blogger relations. Question: Have you… Continue to read more…
