..Does this Motrin ad offend you?
A 50-second online ad for pain reliever Motrin, which targeted moms with sore backs,blew up in the company’s face recently.
..The ad seems to imply babies are an annoyance and that mothers are crazy-at least that’s what I learned from reading Twitter. After seeing the ad on the Motrin Web site, offended moms voiced their anger on Twitter and that was the gist, well, that and lots of moms have apparently sworn off Motrin.
Moms clobber Motrin maker online over ad
Take this fuming Twitter message, which made it into an Associated Press story about the incident: “I can’t even count the ways I am offended right now. Taken aback! This is a serious screw up for such a major company.”
A Motrin Commercial Alternative. Continue to read more…
