Blogger Relations Series: Bloggers Talk To Agencies and Brands
Pulse of the Industry: Blogger Relations Part V Social media marketing combines the innovation of technology and the internet with an old fashion concept .. building customer loyalty by creating stronger relationships through understanding. However, social media as a new marketing strategy is more than a blog or a social network or a tweet. Unlike any marketing technique I know it involves reaching out and connecting with and to people. Blogger relations is a new tactic that some say is it a form of public relations. Perhaps. Perhaps not. However, swirling around BR are many discussions on the expectations of bloggers, as well as, agencies and brands. Susan Getgood has written some great posts on the topic. I was curious to know what bloggers thought was the “right” way to reach out to them. I also wanted to know what agencies and brands have learned in the early stages of this emerging industry. So I conducted an online survey and tapped a few bloggers, agency and brand people. 99 people participated. Since the research is not statistically valid let’s call it an industry pulse check from the people who are working in social media. Their feedback is a good starting point to understanding expectations and continuing this critical conversation about how to create value for bloggers, their communities and our client brands. It seems appropriate that the last question in this series about Blogger Relations should go to the bloggers. Warning! This is a long post. However, the insights were… Continue to read more…
