Schwag-For-Post: An Integration of Traditional and Social Media Marketing Strategies
Schwag-For-Post: An Integration of Traditional and Social Media Marketing Strategies
Toss of a pink boa to the bloggers and marketers who continue to explore how to use social media as a credible marketing strategy. Toss of a pink boa to the people who are not afraid to make mistakes, correct them and try again. Toss of a pink boa to the community of readers, who though you may not write a blog or even comment, are why we fight so hard to make it right. Sidebar: The opening to this post may seem disjointed. And it is. I wrote it after reading this post and want to start with a thank you. Now on to the post .. Smile and say cheese and if you are an influencer in your corner of the blogosphere and you just might land a new model Nikon camera. Or perhaps cool expensive shwag like a laptop, a trip to Amsterdam or a visit to the shoot of your favorite Sci-Fi TV show. The Brands (and authors too) having been tapping into bloggers, as a promotion tactic, for quite some time. Without a doubt the benefits are significant ranging from extending reach and awareness, to increasing search engine lift to obtaining the brass ring .. highly sought after peer-to-peer influence. In corners of the biz/marketing blog world there are heated conversations taking place. Many people believe bloggers should be transparent about receiving gifts. Others feel strongly that even with prominent disclosure a blogger’s integrity is compromised or there is little benefit to their community of…
