Social Media A Way To Reach Out
Social Media A Way To Reach Out
Bloggers are a funny lot. We love to chat it up. We love to build relationships. As we’ve seen time and again we are quick to come to our own conclusions. Maybe too quick at times. Limited information, not understanding the context and cultural nuances make it so easy to misconstrue some one’s intentions. I raise my hand to doing that .. and having that done to me. No one is granted immunity on this one. Social spaces from blogs to Twitter to Facebook and M-or-e provide easy, free ways to tell our closest friends and friends we don’t even know our opinions. That’s great for the most part. And no girlfriend bloggers are not researchers or even journalists but sometimes we might want to go an extra step. Especially when it might result in a better conversation. This week I wrote a post, Blogger Relations: A Side Step To Buy Buzz, and included information and links to several interesting research projects. Part of that information was pulled from a media release from Agency.com about their study, Who Is Driving Social Media, an analysis of what they term influencers - uploaders. Here’s a clip from the post. The big strategic implication of the Uploaders study is clear – brands need to think of these digital influencers as a resource, not a target. - Dr. Paul Marsden. That’s an interesting concept. Agency.com doesn’t say brands should build relationships and expand community with bloggers but instead suggests that bloggers should be positioned…
