Social media, and by that I’m lumping together blogs, RSS, social networking and bookmarking, presents the marketer with a rich set of new tools to help in the effort to generate new business. But, if that’s the only way you view social media, as a set of tools to perform a set of tactics to […]
A few weeks back I asked the question, “What would the perfect CRM look like?” The question drew lots of conversation and was accompanied by a survey. I think this comment from Ben Smith of WBP Systems, maker of HeapCRM, sums it up for the true small business. I just wanted to comment on your […]
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Cadbury’s gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad in 2007.It was followed by Smirnoff’s Green Tea Partay, with 3.4mm views, according to agency GoViral. Continue to read more…
One of the (if not THE) fastest growing conferences over the past year has been Search Marketing Expo. A real world compliment to the successful Search Engine Land blog, the Sphinn community and Search Marketing Now webinars, the SMX shows have brought both a familiar (Danny and crew) and unique flavor to the search marketing […]
It’s that time of year — more research on measuring engagement is in order. I’ve enlisted Suresh to help me work on the next report on engagement, tentatively titled, Measuring Engagement. I’ll be posting more details here, and on my… Continue to read more…
Blogger Stories is a special blog that I launched to tell the stories of how people have been touched by blogs, podcasts, vlogs and other online interactions. The virtual library “chapters” were written by bloggers from all over the world. One fascinating viewpoint into how blogging has changed people is the site Blogger Stories. Clear […]
I came across this interesting article about the growth projections of social media and conversational marketing over the next 5 years. According to the study, 81% of marketers said in five years, they will be spending as much or more on conversational marketing vs. traditional marketing initiatives. And…while conversational marketing still represents a […]
What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thought, insight and fun. Perhaps you’ll be on the little Flip video next time we meet! For Josh, Julie and Chris .. it’s about people, it’s a strategy and it’s sharing ideas. Josh Hallett - Hyku Blog New […]