I often write about defining a narrow target market and communicating only with what I call your ideal customer. The idea behind this is that, if taken to heart, you will find that you are able to attract the perfect customers without succumbing to the pressure to compete on price alone. Many times, when I […]
Today’s Orion panel at SES NY really took a different spin on the topic of universal search. I went in expecting to hear the same info about what it is, how info is gathered and how to optimize for universal search. Which, if you are interested, can be read about in a previous SES […]
Can you start or grow a business without spending a fortune on advertising? Are there any low cost marketing strategies that really work? Whether you’re launching a business on a shoestring budget or you want to grow your business without spending more than you need to, this should be a question you’ve asked yourself […]
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Anita Campbell, Small Business Trends, asked a few friends to share their Best Kept Marketing Secrets . Lots of wonderful, inspirational ideas. Don’t miss the comments. Anita gave not one - not two - not three - but Four tips! This is a tip for those of you who run blogs and online publications: Treat […]
Spent last week in Miami speaking at The Women’s Congress conference. The Women’s Congress is a 2-year old organization with a mission to bring small business owners and corporate executives together for mutual learning. I knew the conference would be great. What I didn’t know was the day would be inspired by change. My thanks […]
After gathering around the caffeine this morning for Day 3 of SES New York, attendees gathered to listen to a keynote from Gordon McLeod, President, The Wall Street Journal Digital Network. Gordon led the audience through the evolution of SEO within the Wall Street Journal organization, noting that they didn’t necessarily do things right the […]
[Posted by Peter Kim] After the Connected Agency report was published, I created a roundup of reactions on my blog. Next month, I’ll be continuing the conversation in person with the Association of Canadian Advertisers; the event is called “Continuing… Continue to read more…
Closing out day 1 at SES New York was a panel discussion on vertical search moderated by Incisive Media’s Kevin Ryan and Rebecca Lieb and featuring panelists Bill Tancer GM Global Research at Hitwise, Jason R. Finger CEO Seamless Web, Paul Forster CEO Indeed, Steven Krein CEO Organized Wisdom.com and Joshua Stylman Managing Partner Reprise […]
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