Strategy & Tactics: Sun Tzu 孫子??
Continue to read more…
Archive for March, 2008
Twittering Away the Hours Can Be Productive
Over at Adotas, Mike Troiano of matchmine wrote about why Twitter is becoming popular and it will eventually be used as a marketing medium.
He described Twitter as blogging for people with ADD — it’s a service that sends text messages or IMs in short bursts throughout the day. You subscribe to your friends “stream […]
What Santa Knows About Marketing Strategies
What’s that ringing sound you hear at this time of year? It’s the sound of store registers ringing up the sales generated by Santa Claus. Just because he’s old, overweight, long haired and unshaven and dresses funny, don’t overlook his marketing success. Santa is a marketing expert and you can become one, too, if […]
Beyond Linkbait with Media and Blogger Relations - SES NY
On Thursday I’ll be presenting on a panel, “Beyond Linkbat: Getting Authoritative Mentions Online” with Chris Boggs and Sally Falkow. Sage Lewis will be moderating. I think this type of session is very timely as search engines begin to put more and more emphasis on higher quality and editorial link sources and less on sources […]
What Does Social Media Mean To You? With Jay Berkowitz, Kasia Szewcyk, Scott Milinder, Dana VanDen Heuvel
What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thought, insight and fun. Perhaps you’ll be on the little Flip video next time we meet! Thoughts from a few of the people who attended the American Marketing Association’s Hot Topic Workshop on Social Media Marketing in Miami […]
Cross-Promotion Tactics To Grow Your Business
Continue to read more…
Starbucks Launching Social Network
My Starbucks Idea isn’t up yet is up! Putting up a social network to solicit feedback from customers directly to the stores that they patronize may not be a bad idea. If there’s a retail brand that might actually succeed with social networking, Starbucks may very well be it. It’s a huge brand, […]
Effective Web Marketing to Convert Website Visitors Into Paying Customers
All too often I hear horror stories from people pouring money into Google Adwords and other Pay-per-click advertising who aren’t getting more than a trickle of results. What’s the secret to converting this investment into huge sales? With a great web marketing strategy. Find out in this week’s website marketing article >> […]
SES New York: Universal Search Panel
Today’s Orion panel at SES NY really took a different spin on the topic of universal search. I went in expecting to hear the same info about what it is, how info is gathered and how to optimize for universal search. Which, if you are interested, can be read about in a previous SES […]
Google Gets its Groove On at SMX West
Google hosted a party last night at SMX West, entitled Google Groove. And groovy, it was. Andy Beal and other SMXers enjoying the party Main bar, all in Google Colors SMXers playing Rockband SMXers enjoying drinks, notice the colorful Google cups, which people went crazy over Blinky Google spheres, also […]