[Posted by Peter Kim] Congratulations in order this morning to Janet, Howard, and the rest of the team at Umbria. The brand monitoring firm was acquired today by J.D. Power & Associates, the customer satisfaction research company. The significance of… Continue to read more…
The new blog is launched! Please tell me what you think and be honest. I actually designed the look and feel myself in Photoshop; and then hired the guys over at Unique Blog Designs to program it and build in the functionality. We ran into some problems with the latest version of Wordpress not […]
The Internet Advertising Bureau has been busy creating new standards for video ads and measurement. Earlier this month the group released a draft of Digital Video Ad Format Guidelines, a necessary step to organizing the countless proprietary video ad units. The first company has been certified to comply with IAB’s Ad Impression […]
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If you’ve seen the Tom Cruise movie “Minority Report” you are familiar with the potential big brother-ishness of targeted ads that know who you are. In the film video billboards change to directly target the person walking by. Online something that is not so nefarioius is occuring as more and more ad […]
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It’s a rainy day in Georgia and just as I was wishing for something to distract me from gray skies into my email in box popped this message: Your Guide to a Fabulous Kiss from Lancome. Well Girlfriend, who could resist a click to open that one? Of course I knew it would be a […]
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