Okay, it’s not really what you think; like a newsletter or magazine. POST (aka: the POST Method) is really the most effective acronym ever invented; ever since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing strategy for their business and/or clients. It’s been talked about for […]
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May sweeps have been an epic disaster for the six major television networks, scoring record low ratings.
The most concerning number for television executives is that viewing is off 17 percent this year in the 18-49 male demographic, long considered a benchmark for advertisers. Even the top-ranked network, CBS, has an 11 percent decline in […]
Two heads are better than one. How many times have we all heard that in our lives? When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always important to have a sidekick. Or a team of sidekicks. […]
Two heads are better than one. How many times have we all heard that in our lives? When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always important to have a sidekick. Or a team of sidekicks. […]
Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO. It used to be when discussing search engine optimization services 5-6 years ago, we’d focus […]
Do you enjoy marketing your business or is it more like pulling teeth? Many small business owners dislike marketing their businesses as much as a root canal. Do you find marketing is a pain and wish you could avoid marketing your business altogether? Here’s a simple strategy you can use to market […]
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… and maybe, just maybe you will be hitting home runs in no time. I agreed to review this ebook back in late 2007; and I just finished it last night. Sorry it took me so long (Darren & Julie); but life has sure been hectic transitioning to a new job, computers crashing, etc. It literally took […]
The paperback version of Duct Tape Marketing was released by my publisher today. I know this isn’t earth shattering news, but I wanted to point it out to those of you who might like to acquire a copy at the $10 lower price. Actually, I think this is a natural paperback kind of book. It’s […]